AOP3D will provide computer repair & tech support along with training and upgrade services) to local small businesses as well as home PC users. The company will focus on quality and creating and retaining customer relations. The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. AOP3D has decided to focus mainly on the small business market, as these customers typically don't have a full-time IT person, but have full-time IT needs. AOP3D will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income. For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs. Our target market will focus on ROCKPORT and the surrounding areas. Market research indicates there is an abundance of business for a small company such as AOP3D. Start-up Funding and FinancialsOur conservative sales forecasts, based on industry research within the local area, project hefty sales in year one, steadily increasing through year three. To reach these goals, we will use an aggressive advertising campaign to exploit our competitors' weaknesses. With good cost control, we will see a modest, yet comfortable, net profit the first year.
ObjectivesTo provides the best service available to the community at an affordable price. To generate a substantial market share. Constant growth in sales from start-up through year three. To generate customer satisfaction so that at least 40% of our customer base is repeat business.